Ý định tiếp tục sử dụng dịch vụ tủ đồ thông minh của người dùng tại các đô thị lớn ở Việt Nam

Các tác giả

  • Nguyễn Thị Mỹ Nguyệt Trường Đại học Thương mại
  • Trần Thị Hoàng Hà Trường Đại học Thương mại

Từ khóa:

Tủ đồ thông minh, Ý định tiếp tục sử dụng, Nhận thức sự hữu ích, Sự hài lòng, Sự xác nhận

Tóm tắt

Mục tiêu của bài viết là tìm kiếm bằng chứng về các yếu tố ảnh hưởng đến ý định tiếp tục sử dụng tủ đồ thông minh trong giao nhận hàng hoá chặng cuối. Mô hình nghiên cứu được xây dựng dựa trên lý thuyết xác nhận-kỳ vọng. Dữ liệu thu thập từ 193 khách hàng đang sử dụng dịch vụ tủ đồ thông minh. Khung nghiên cứu được kiểm định bằng phương pháp cấu trúc bình phương nhỏ nhất từng phần PLS-SEM. Kết quả nghiên cứu cho thấy vai trò của xác nhận về mức độ đáp ứng của dịch vụ tủ khoá thông minh đối với sự hữu ích, sự hài lòng và ý định tiếp tục sử dụng của người dùng. Đồng thời, nghiên cứu cũng cung cấp bằng chứng về vai trò trung gian một phần của sự hài lòng trong mối quan hệ giữa nhận thức hữu ích và ý định tiếp tục sử dụng dịch vụ của người dùng. Một số hàm ý quản trị được đề xuất nhằm thúc đẩy ý định tiếp tục sử dụng dịch vụ tủ đồ thông minh của khách hàng trong giao nhận hàng chặng cuối trong tương lai.

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Tải xuống

Đã Xuất bản

20-04-2024

Cách trích dẫn

Nguyễn Thị Mỹ, N., & Trần Thị Hoàng, H. (2024). Ý định tiếp tục sử dụng dịch vụ tủ đồ thông minh của người dùng tại các đô thị lớn ở Việt Nam. Tạp Chí Kinh Tế Và Phát triển, (322), 70–79. Truy vấn từ http://js.ktpt.edu.vn/index.php/jed/article/view/1524