Vai trò trung gian niềm tin thương hiệu xanh trong tác động trò chơi hóa xanh và ý định ăn uống xanh

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Hsu, C.-L. (2022). Applying cognitive evaluation theory to analyze the impact of gamification mechanics on user engagement in resource recycling. Information & Management, 59(2), 103602. https://doi.org/10.1016/j.im.2022.103602

Hsu, C.-L. (2025). Environmental sustainability gamification: Conceptualization and scale development. Technological Forecasting and Social Change, 212, 123978. https://doi.org/10.1016/j.techfore.2025.123978

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Kuosmanen, S., Korhonen, K., Pajari, A.-M., & Konttinen, H. (2025). Enabled to eat more plant proteins? Capabilities, opportunities, and motivations related to increasing pulse and pulse-based product consumption across consumer groups. Food Quality and Preference, 126, 105388. https://doi.org/10.1016/j.foodqual.2024.105388

Lavuri, R., Jabbour, C.J.C., Grebinevych, O., & Roubaud, D. (2022). Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development. Journal of Environmental Management, 301, 113899. https://doi.org/10.1016/j.jenvman.2021.113899

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Rahman, S.ur, Nguyen-Viet, B., Bhatti, W.A., & Salo, J. (2025). Greenwashing vs green branding: the role of non-deception and brand nature experiences in green brand trust formation. Asia-Pacific Journal of Business Administration, 1–23. https://doi.org/10.1108/APJBA-06-2024-0336

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Zhou, Z., Chen, Z., Jin, X.-L., & Yuan, Z. (2025). Unveiling motivational configurations in shaping meaningful engagement in green gamification. European Journal of Information Systems, 34(4), 715–738.