Trải nghiệm khơi gợi hoài niệm tại các lễ hội sáng tạo
DOI:
https://doi.org/10.33301/JED.VI.3178Từ khóa:
Hoài niệm, lễ hội sáng tạo, kinh tế trải nghiệmTóm tắt
Hoài niệm thường được nghiên cứu trong các bối cảnh gắn với quá khứ. Chính vì thế, mở rộng việc khơi gợi cảm xúc này thông qua những trải nghiệm đổi mới, mang tính sáng tạo tại các sự kiện đương đại vẫn là một khoảng trống lý thuyết lớn. Nghiên cứu này khám phá tác động của các chiều kích trải nghiệm lễ hội sáng tạo tới cảm giác hoài niệm của người tham dự. Dựa trên dữ liệu khảo sát 566 người tham dự Lễ hội Thiết kế Sáng tạo Hà Nội 2024, kết quả nghiên cứu cho thấy trải nghiệm cảm xúc và đặc biệt là tính mới lạ đóng vai trò quan trọng nhất trong việc khơi dậy hoài niệm. Ngược lại, trải nghiệm nhận thức có tác động yếu hơn đáng kể, và trải nghiệm thể chất không có ý nghĩa thống kê. Nghiên cứu này mang lại đóng góp lý thuyết quan trọng khi chứng minh tính mới lạ là một đặc điểm quan trọng của trải nghiệm lễ hội và có mối liên hệ tích cực với cảm xúc hoài niệm. Về mặt thực tiễn, nghiên cứu cung cấp hàm ý chiến lược cho các nhà tổ chức sự kiện tối ưu hóa các điểm chạm cảm xúc và liên tục đổi mới trải nghiệm chính là chìa khóa để kiến tạo những ký ức giá trị trong nền kinh tế trải nghiệm hiện đại.
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