Vai trò trung gian của hình ảnh nhà trường trong mối quan hệ giữa nhận thức về trách nhiệm xã hội trường đại học và sự hài lòng của giảng viên ở Việt Nam
Từ khóa:
Trách nhiệm xã hội trường đại học, nhận thức giảng viên, hình ảnh nhà trường, sự hài lòng với công việcTóm tắt
Mục tiêu của nghiên cứu là nhằm xác định các thành tố trong nhận thức của giảng viên về trách nhiệm xã hội trường đại học (USR) và mối quan hệ giữa các yếu tố này với hình ảnh trường đại học và sự hài lòng của họ đối với công việc. Kết quả nghiên cứu cho thấy nhận thức của giảng viên về USR có tác động tích cực đến hình ảnh nhà trường và sự hài lòng của giảng viên. Hơn nữa, khía cạnh nhận thức về trách nhiệm trong hoạt động giảng dạy và đào tạo có tác động mạnh nhất đến sự hài lòng của giảng viên. Kết quả của nghiên cứu cho thấy nhu cầu cần thiết trong nâng cao hình ảnh của nhà trường khi tích hợp USR vào trong các chiến lược quản trị trường đại học để từ đó gia tăng sự hài lòng của giảng viên.
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